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Women in Tech Spotlight - Omobola Dada

Women in Tech Omonola Dada - HDX Global

HDX Global is pleased to introduce a series of interviews to celebrate women in the payments and tech industry.


In our third instalment we welcome Marketing Consultant and Director of ST Associate Ltd Omobola Dada of ST Associate Ltd. Omobola is also the Managing Director of Business Consultancy firm ANOIGO.

How would you describe your experience within the industry?

"My journey has been one of continuous learning from sitting in diverse meetings with industry experts to reading articles & webinar papers by leading voices in the industry.

Driven by technology, consumer behaviour, and regulatory changes - the industry is a constant evolution and a dynamic space where innovation is key to remaining competitive.

Anoigo provides expertise and knowledge of the African banking, payments, and e-commerce industries, so to enable us provide high-quality representation and support to connect Africa’s online payment ecosystem for partnership opportunities with international organisations who want to enter the African continent, we constantly have to be ahead of the curve with information on technology integration, security (cyber threats), regulatory compliance, Fintech disruptions in the African continent and international scene to aid alignment.

There’s never a dull moment in the Tech and Payment industry as something new is always on the horizon."

Over the year's how have you seen changes of women working in the industry?

"Historically the industry has been male-dominated, but there have been notable changes for women working in these fields in recent years.

Efforts to increase diversity and inclusion has seen increased representation. Companies are recognising the value of diverse perspectives and are actively working to recruit and retain women in various roles.

Companies are implementing initiatives to support women in leadership and provide opportunities for advancement.

Women-focused networks and communities within the payment and tech industries have emerged - providing support, mentorship, and networking opportunities. These communities help women connect with peers, share experience and navigate career challenges.

In Africa there’s an increase in efforts to encourage girls and women to pursue education and careers in STEM (science, technology, engineering, and mathematics) fields which is also contributing to increased representation in the payment and tech industries. Programs aimed at young girls and initiatives to support women in STEM education, and careers, are helping to build a pipeline of talent."

Do you think there are any future developments which are key right now and coming to the fore?

"A few key developments that are emerging which - with continued innovation, collaboration, and adaptation to changing consumer preferences and regulatory landscapes - will be essential for industry players to stay competitive and drive positive change.

Many central banks worldwide are exploring or piloting Central Bank Digital Currencies (CBDCs),  digital versions of their fiat currencies. CBDCs have the potential to revolutionise payment systems, offering faster, cheaper and more inclusive transactions while enhancing monetary policy effectiveness.

Biometric authentication methods like fingerprint, facial recognition and voice recognition are gaining traction for secure and frictionless payments as technology advances and consumers seek more convenient and secure payment methods.

AI and machine learning are here to stay and they are increasingly being used in fraud detection, risk management, customer service and personalised marketing within the payment industry."


What would you say to women coming through the payments industry?

  1. "Invest in continuous learning: The Payments Industry is dynamic and constantly evolving. Stay informed about industry trends, emerging technologies, and regulatory changes by attending conferences, webinars and training programs. Read relevant materials for the industry and invest in continuous learning to stay ahead of the curve.

  2. Embrace your skills and strengths: Recognise and embrace the unique skills and strengths you bring to the industry. Whether it's problem-solving, communication, leadership or technical expertise - leverage these qualities to excel in your role.

  3. Stay resilient and persevere: Like any industry the Payments Industry may present challenges and obstacles along the way. Stay resilient in the face of setbacks, learn from your experiences and persevere in pursuit of your goals. Resilience and determination will help overcome challenges and achieve success."


ANOIGO act as representatives for businesses branching out into Nigeria and Africa in creating opportunities and strategic partnerships to drive revenue. Advisory services for enhanced business performance are provided along with various support services in administrative, technology and business processes. Strategy implementation and a solutions focus is integrated into services to boost growth.


Omobola Dada is also the main organiser and founder of the “Proudly Naija Souk Paris Edition” - an event which will be bringing together some of the most innovative creative Nigerian brands during the Paris Olympics. HDX Global are sponsoring the event.


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